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Amazon product research is an essential part of any successful Amazon seller’s arsenal. Product hunting on Amazon can significantly increase the profitability of a store, as well as open up new opportunities to expand and diversify a business. There are several benefits to conducting Amazon product research, including finding untapped markets, discovering top-selling items, and staying ahead of the competition. By researching potential products on Amazon, sellers can uncover hidden markets that aren’t already saturated with competitors. This could lead to increased sales due to less competition in those specific niches. Additionally, researching top-selling items can help identify products with higher demand than others or items that don’t have many competitors yet but still generate significant sales volume. Having access to this information gives sellers an edge over their competition when it comes time to source goods and optimize listings for maximum profit margin.