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It is a well-known fact that six out of 10 Amazon sellers struggle with Amazon Sponsored Products Campaign. While creating and launching a campaign is easy, the real trick is to optimize it further with every iteration for improved visibility, efficiency, and performance in the marketplace. This is where most people end up making serious PPC mistakes that increase their ACoS without delivering sizeable returns on their investments. Even with a good product and an excellent listing copy, you still need concrete Amazon PPC strategies to get the most out of your ad campaigns.