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Many Amazon sellers – like you – take a swing at creating a new PPC campaign, hoping for the massive returns that are promised all over the internet. You test a ton of keywords on sponsored ad campaigns, bid high, and change match types – over and over again without reaching the light at the end of the tunnel. It feels like all you’re doing is throwing money away. That is why we have created a 3-part series to help sellers with Amazon-sponsored ads. We recommend reading part 1 and part 2 of the series before you get started with part 3. In part 1, we cover the basics of Amazon sponsored ads – how to set it up and how to ensure your advertising goals align with your business needs.